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Visit Norfolk

Get involved in tourism promotion

Tourism is worth over £3.3 billion to the Norfolk economy - it is the largest industry sector, employing over 64,000 people and countless thousands more in related services. But it could be bigger.

The challenge for the Norfolk tourism industry is two-fold:

Develop a year-round visitor economy: There are things to do in Norfolk throughout the year, not just in the traditional 'season' (a word perhaps we should stop using). Norfolk is more than summer family holidays. The countryside and coast can be enjoyed at any time - Winter is the best time for birdwatching and seal-spotting. The infrastructure is here - we have superb hotels, inns, B&Bs, self-catering cottages. Attractions are investing in weather-proofing themselves. The built capital of stately homes, museums and galleries can be accessed at any time. Our food and drink offering is second to none. Promoting year-round tourism will grow employment.

Turn day trippers to stay visitors: In 2018 Norfolk attracted 44 million day trippers. Just imagine how much the visitor economy would grow if just a fraction of those could be converted to staying visitors!

Why you should support tourism

'Build it and they will come' is not an adage that works in tourism. Potential visitors have to be told about the superb offering we have in Norfolk. They have to be excited, enticed and tempted.

A strong Norfolk brand is crucial to achieving that. That is why the county's tourism organisations work with Visit Norfolk. Together we can speak with a more focused, louder voice. Visit Norfolk amplifies the messages of our excellent destinations.

Visit Norfolk's role is to be an entry point for people curious about discovering the county, but don't know what it has. Visit Norfolk can signpost a potential visitor to the kind of break or holiday they might want - in the city, the Broads, Great Yarmouth, by the coast or in the countryside.

Join your local destination marketing organisation

Marketing of your destination in Norfolk is done at three levels: your local DMO, Visit Norfolk and Visit East of England. Some customers will not know about Norfolk but they want to come to the east coast - they might arrive at Visit East of England's website.

Some customers will want to come to Norfolk but don't know what's here - they will enter at the Visit Norfolk level, be told about the destinations and then passed on to the local DMO. Others know exactly where they want to go and will enter straight at the local level. This catch-all activity means we have multiple opportunities to attract the potential visitor.

These are the local Destination Marketing Organisations that Visit Norfolk works with:

Greater Yarmouth

Visit the Broads

Visit Norwich

Visit North Norfolk

Visit West Norfolk

Where to go in north Norfolk

Norfolk Tourist Attractions Association

Visit Norfolk

Visit Norfolk is NOT a membership organisation so it does not compete with the local DMOs. A not-for-profit organisation, Visit Norfolk's role is to help grow the overall visitor economy of the county. Within two clicks of being on the Visit Norfolk website a potential customer can be on the website of the local DMO.

Visit Norfolk offers huge discounts on its listings if a business has already signed up to a local DMO.

Visit Norfolk is the promotional umbrella for the whole county. As well as the website, which in 2018 attracted over 3.5 millions users, Visit Norfolk delivers monthly e-newsletters to over 4,700 Norfolk tourism businesses and to around 70,000 customers who are interested in visiting Norfolk.

Visit East of England

Visit East Anglia offers FREE listings for all tourism-based attractions and accommodation.

Businesses can sign up to our regular e-newsletters here.

You can also sign up to VEE's consumer e-newsletters here.

Play your part in growing the visitor economy

Your business is important to growing the overall economy and employment of Norfolk.

Visitors bring money into Norfolk, which can be invested in Norfolk and spent on local services. A pound spent with a national business goes out of the local economy in just two transactions. A pound spent with a local business stays in the local economy for five transactions.

And remember, today's visitor may well be tomorrow's investor in Norfolk.