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PrimEvil presents Route 666 - the ultimate live Halloween experience

Norfolk’s biggest live Halloween event, PrimEVIL presents Route 666 returns for 19 terrifying nights of murder, mayhem and madness, from Friday 9th October 2020.

Located at the family owned theme park Roarr! Dinosaur Adventure, in Lenwade, the experience will be running until 1st November.

Welcoming tens of thousands of visitors to its gory attraction every year, the 2020 experience will be like no other. Inspired by America’s Route 66, a long and lonesome road where tradition and legend bring out of the ordinary experiences, guests can expect to be spooked by hillbillies, zombies, clowns and things that bite.


Adapted to meet the government’s Covid-19 guidelines, PrimEVIL presents Route 666 will see its guests follow one continuous route through the attraction and is calling for all visitors to wear a facemask, and pre-book tickets online before arrival.

Similar to other venues and restaurant experiences, visitors will be 'bubbled' with a minimum of four and maximum of eight fearless souls in each group, staying socially distant from other groups.

Ben Francis, PrimEVIL development manager at Roarr! Dinosaur Adventure, said: “After such a tough and uncertain 2020 so far, we are delighted to be operating a different PrimEVIL experience this year. Our team has worked so hard to make it possible and keep our visitors safe, but still making sure they have the terrifying scares on their haunted journey with us.

“Our recent success at awards ceremony ScareCON, where we scooped the winning prize for best original concept and design for our PrimEVIL’s 2019’s Arachnophobia experience, as well as runner up in the best scene category for our revolving floor, meant we had to up our game even more this year. We’ve got no doubt that our visitors will find PrimEVIL presents Route 666 the ultimate Halloween experience.”

In addition to the spine-chilling experience, a barbeque will be serving a variety of food, and drinks will be available at the bar on arrival, with further refreshments accessible once the visitor experience has finished.

Visitors can also book a scaredy cat slot at 6pm and 6:30pm where the scares are less intense and more suitable for nervous guests or younger teenagers. The main event runs from 7pm to 11pm each evening and visitors can choose an arrival time slot.

Prices range from £21 for standard tickets and £25 for Halloween weekend.
Tickets for PrimEVIL presents Route 666 are recommended for people aged 12+, but anyone under the age of 16 has to be accompanied by an adult at all times. They are available to buy now from

For more information about Roarr’s Halloween event, visit the website:

Children and families can also enjoy spooky fun at Roarr! Dinosaur Adventure from Saturday 24th October. Entertainment and activities will be available throughout the day including arts and crafts, Dippy’s spooky maze and special surprises along the way.