The official visitor website for Norfolk
Search this website
Wheels Festival

Great Yarmouth seafront gears up to welcome 15,000 motorcyclists for Wheels Festival

Great Yarmouth seafront is gearing up to welcome 15,000 motorcyclists as part of the two-day Great Yarmouth Wheels Festival in July, creating a spectacle along the Golden Mile while raising funds for the East Anglian Air Ambulance.

The free festival, taking place on Saturday, July 6 and Sunday, July 7, is organised by Great Yarmouth Borough Council with sponsorship from individual seafront businesses, and the Great Yarmouth Tourism and Business Improvement Area company. In its fifth year, the festival is set to draw families and vehicle enthusiasts to the seafront for an action-packed weekend.

This year’s expanded event will see a larger area of the seafront lined with even more prestige, classic and bespoke cars, large commercial vehicles and other special activities and entertainment. The big headline attractions and further details will be announced over the coming weeks.

Wheels Festival

A highlight will be on the Saturday, when an estimated 15,000 motorcyclists are set to visit the festival, arriving from 10am for On the Throttle’s Great Yarmouth Motorcycle Take Over. Then on the Sunday afternoon, Centre 81 Classic Car and Bike Rally will parade along the seafront for judging by the mayor at the Sealife Centre Gardens.

The borough council has again worked closely with Norfolk County Council, as highways authority, and the organisers of these authorised visits, to ensure they happen in a co-ordinated way, which reduces the impact on other road users, while still capturing the huge economic benefits that thousands of extra visitors bring.

This year, motorcyclists planning to access and park within the festival site along the Golden Mile are asked to make a voluntary donation of £2 per bike, which will go towards the running of the festival and the East Anglian Air Ambulance. Bikers are encouraged to make their donation online in advance to get a fast lane entry sticker for parking via

One of the most anticipated motorcycle attractions on Saturday will be Seastar Superbikes, who will be bringing the Ducati and Kawasaki Norwich Roadshow and will be located close to the Sealife Centre Gardens. They will have a mobile dyno “rolling road” enabling motorcyclists to test the performance of their bikes, and will also be running escorted Ducati ride-outs for those who pre-book by calling 01508 471919 or emailing

Wheels Festival

New for 2019, there will be a drop-off point for helmets and leathers at the Marina Centre Café, as well as extra stalls selling motorcycle parts, accessories and other merchandise, with confirmed traders including Flint Motorcycles, Motus Bikewear and Clean My Ride.

The festival is brought to you by Great Yarmouth Borough Council in conjunction with the Great Yarmouth Tourism and Business Improvement Area, Joyland and the American Diner, On the Throttle, plus other seafront businesses.

Andy McSweeny, of the Great Yarmouth-based social media forum On the Throttle, said: “The Takeover, as part of the Wheels Festival, is an annual highlight for motorcyclists and this year we’re hoping to welcome a record 15,000 bikers for the Motorcycle Takeover on July 6, raising funds for the East Anglian Air Ambulance and for the sustainable running of the festival.

“Please remember to make your £2 donation, ideally in advance online, to get your fast lane entry sticker. The £2 donation per bike allows visitors to access and park their bike within the festival site along the Golden Mile.”

What's On in Norfolk