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Chantry Place Norwich

Chantry Place teams up with local influencers to raise awareness of defibrillators this February

With February being the month of love, Chantry Place has partnered with My One Heart and local influencers to raise awareness of the importance of lifesaving defibrillators.

Laura Albon set-up My One Heart after her dad died in 2012, aged just 56, following a cardiac arrest. Laura raises funds for defibrillators for the local community by donating money from sales of her organic heart t-shirts and sweatshirts to charity Heart 2 Heart Norfolk, who have placed over 200 24hr defibrillators throughout Norfolk and Suffolk.

Laura Albon

Chantry Place and My One Heart are working with a number of local influencers, including Cookie Crumbles UK, traceymwilkinson and thestaries, to get people on social media talking about heart health and raise money for defibrillators, which deliver a high-energy electric shock to the heart of someone who is in cardiac arrest.

Laura Albon comments: “It’s so important to have access to a defibrillator. If someone has a cardiac arrest and receives CPR their survival rate is 9%. However, if they receive treatment from a defibrillator and shockable rhythm, their chance increases to 60%.

“I started My One Heart in December 2017, five years after my dad’s passing. £5 of every purchase goes towards charity Heart2Heart Norfolk.”

Tracey Wilkinson
Chantry Place has two defibrillators and donated three to Norwich city centre in 2019. Thankfully the defibrillators at Chantry Place have only been needed on a handful of occasions, as Sheridan Smith, Marketing Manager, comments: “While we hope they will not be needed, this vital piece of equipment has the potential to save lives, so it is important to have them at Chantry Place. We’re committed to the safety and well-being of our customers, team and local community. This Valentine’s Day we want to use our platform to do some good and spread the word about defibrillators and hopefully raise funds for even more to be placed around Norfolk.”

In the UK there are around 60,000 cases of suspected cardiac arrest every year and a defibrillator is most effective when used within four minutes of it occurring.

While Chantry Place remains open for essential shops, delivery, takeaway and Click & Collect services, the centre is running a digital ‘From our Place to yours’ Valentine’s campaign, making February a month of love and celebrating not just who we love, but all the things we love. People can share their love stories on Instagram and use the #Chantryplacelovestories hashtag.

To find out more about My One Heart visit

Visit for Heart 2 Heart Norfolk.

For more information on Chantry Place visit or follow