Visit Norfolk is managed by Visit East Anglia Ltd, trading as Visit East of England, and is responsible for promoting the county’s tourism offering, primarily through the Visit Norfolk website.
It aims to develop promotional initiatives and work with other DMOs (destination marketing/management organisations) to grow the county’s visitor economy which supports some 69,266 jobs, 19.5% of all employment in Norfolk (2019 Volume and Value figures).
The visitor economy is the largest industry sector in the county, worth £3.423 billion in 2019.
Visit East Anglia won the contract to manage the development of Norfolk tourism from November 2012, following a tendering process overseen by New Anglia Local Enterprise Partnership and Norfolk County Council.
Visit Norfolk’s marketing activity is supported by local district councils, the Broads Authority, and partnerships including Visit Norwich, Visit The Broads, Visit North Norfolk, Visit West Norfolk and Visit Gt Yarmouth Tourism Business Improvement District.
Visit Norfolk within the national context
Visit Norfolk works closely with its partner organisations, regional and national bodies to promote the county. The national tourism structure is:
Visit Britain: Britain’s national tourism agency, responsible for marketing Britain overseas, working with thousands of organisations in the UK and overseas. Visit Britain promotes Britain in 35 markets around the world via a range of campaigns, and also promotes the tourism industry within the UK itself. Their consumer facing website is www.visitbritain.com.
Visit England: The strategic leadership body representing the public and private sector stakeholders of English Tourism. Visit England works in partnership with Visit Britain, local and regional DMOs, and the private sector, creating a national tourism strategy, optimising marketing investment, and developing the visitor experience across England.
Visit East of England: A business-led, not-for-profit organisation to promote tourism across the region. VEE is also the visitor economy sector group of New Anglia Local Enterprise Partnership. About Visit East of England.
Visit East of England works closely with Greater Anglia, the East Anglian rail franchise operator, and has established links with London Stansted Airport and other gateways.
Visit East of England has a Tourism Sector news page.