Norfolk Tourism
Norfolk Tourism is the county’s established public and private industry partnership, designed to act as a forum for all Norfolk’s tourism businesses and local authorities.
The partnership evolved from the Shaping the Future Tourism and Leisure Group which was set up to focus on tourism as one of the nine key industrial sectors in the area.
It brings together 38 commercial and public sector organisations with the aim of ensuring that Norfolk has a dynamic and sustainable tourism sector.
Objectives
· Add value to the work of existing organisations
· Maximise efficiencies
· Minimise duplication
· Maximise funding potential
The aim of the Partnership is to make maximum use of resources by working together in the promotion and development of the tourism industry. This is being done by adding value to the considerable amount of very effective work, which is already taking place at a local level throughout Norfolk.
Membership
In the past the Norfolk Tourism partnership has calculated its subscription fee based on a 5% advertising plusage or levy on any hard copy marketing offer that the partner produces.
Norfolk Tourism wishes to be an inclusive organisation and in response to requests from organisations wishing to join the Partnership we have reviewed our approach to membership. The Partnership have therefore agreed that any Association/Organisation wishing to join Norfolk Tourism, as a full member must pay a subscription based on the following:
- Where an Association/Organisation has a hard copy marketing offer then the existing 5% advertising plusage applies.
- If an Association/Organisation does not have a hard copy marketing offer, then the subscription is based on a charge of £5.00 per member or, if greater, 10% of the total current membership fee with a minimum payment of £100.00 per Association/ Organisation
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What does Norfolk Tourism do?
The work of the Partnership is divided into four project areas:
1. Communication
- Review and refinement of strategy and continuing development of effective communications both within the industry and externally
The main projects are:
The Annual Review meeting,
The "Time to Explore" newsletter, (three editions per year),
2. Developing the Product
- Encourage upgrading of accommodation standards, attractions and tourism infrastructure. Analysis of training needs, development of training programmes and co-ordination of business advice
Learn Today, Use Tomorrow Workshops schedule.
3. Marketing
- Co-ordinated approach to marketing the county
- Collection, analysis and dissemination of information aimed at improving competitiveness and raising awareness of the industry Promoting www.visitnorfolk.co.uk.
4. Policy
Developing the strategy of Norfolk with its partners
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Crispian Emberson, Norfolk Tourism Director
Presently Crispian's main task is to harness and co-ordinate the experience, knowledge and resources in the county to develop a cohesive tourism product. Crispian manages the implementation of the action plan projects including the website and their overall budget. His aim is to ensure that Norfolk is recognised as one of the UK's leading quality tourism destinations. He is proud to represent the industry at a regional and national level. | |
Lydia Smith, Project Officer
Lydia has been seconded full time to the tourism team from her role as a County Council Tourism Officer. She is responsible for the marketing portfolio activity including travel trade, PR, exhibitions, day out packages and Norfolk-wide themes. Lydia is also responsible for Norfolk County Council's Tourism activities focusing on product development and external funding management. | |
Louise Truswell, Assistant Project Officer
Louise joined the tourism team in November 2004. Her main responsibility is looking after and developing our website, www.visitnorfolk.co.uk. Before joining Norfolk Tourism, Louise worked as a marketing executive at Norwich International airport. | |
Annette Bowler, Administrator
Annette provides an administrative role in Norfolk Tourism. She is responsible for the Communications Portfolio including: organisation of Norfolk Tourism meetings, workshops including product development, quality assurance, production and distribution of the partnership newsletter. Annette is the contact for enquiries including media and the general public, raising the profile of Norfolk Tourism and Norfolk. | |
David Wood, Tourism Workforce Development Co-ordinator
David's key remit is to improve the quality of the county's tourism product. His post has been created as a result of a partnership between Norfolk Tourism and Business Link, Norfolk. David offers one-to-one support to businesses to help them deliver their staff and the effectiveness of their operation. He creates a development plan for each business including public funded and subsidised training opportunities. | |
Shaping the future
Shaping the Future is the economic development partnership for Norfolk.
It’s about:
- taking action to ensure that Norfolk has a vibrant and competitive economy.
- creating wealth and enabling people to participate in the economy.
- ensuring that Norfolk retains the qualities which make it such a great place to live, work and learn.
- key people in local businesses, the public and the voluntary sector making a commitment to work together for Norfolk’s future.
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"Learn Today, Use Tomorrow"
Tourism Business Training
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