Earl of Leicester's Norfolk

Tom Coke, the Earl of Leicester, oversees the Holkham Estate which includes the majestic Holkham Hall and a beach that's been voted the best in Britain!


Where is your favourite place to eat, and why? The Gunton Arms. Great modern art on the walls, excellent use of local produce, particularly (every part) of their estate venison and beef grilled on the fire.

Your favourite pub, and why? The Victoria at Holkham for a coastal one. The Adam and Eve in Norwich for a city one.

Viscount CokeThe Earl of Leicester likes to cycle and run in Norfolk.

What do you long for if you've been away? A run along Holkham beach with the dogs, into the sunset.

What's your favourite Norfolk place and why? I cycle a lot. There are so many wonderful back roads with very few cars on them, from where you can seek out coastal views, hills (yes we have them in north Norfolk) or the vast expanses of the Brecks.

Where would you have a picnic and what Norfolk food would you have? I have an old crab boat at Burnham Overy Staithe where you can chug or sail out to sea, or beach yourself at Gunn Hill or Scolt Head island. To eat - a crab sandwich with home grown radishes and spring onions and a cold roast woodcock or wild English partridge.

Your favourite Norfolk view? A somewhat biased one but I love the view north when you round the obelisk in Holkham Park and the Hall appears, resting in its 18th century parkland with the lake beside it, and the woods and marshes behind in the distance.

Where would you send a visitor to really appreciate Norfolk? Anywhere where there is great customer service, backed up with an excellent view.

What piece of advice would you give to a visitor of the county? Park your car, throw away the keys and get on your bike.

What’s your idea of Norfolk Big Sky Thinking? That every Norfolk dweller does their utmost to welcome all visitors with a big friendly smile so they return year after year. After all, tourism is so important to our economy.

Read more Norfolk people tell us about their My Norfolk.

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