Alan Partridge: Alpha Papa

Knowing you, knowing Norfolk will be high on your list after you've seen the hilarious new film Alan Partridge: Alpha Papa, now out on DVD.

The star is, of course, our eponymous, inept hero, but not far behind are the locations where the film was shot – Norwich, Sheringham and Cromer.

The film begins with our Fine City as the backdrop. Not been before? Norwich has the best of two very different worlds – you’ll discover contemporary buildings, modern culture and fabulous independent and High Street shopping from The Lanes to the Chapelfield Mall, but you’ll also encounter one of the best-preserved medieval cities in northern Europe, with ancient pubs, cobbled streets, half-timbered houses and, of course, a domineering Norman castle and the amazing cathedral which is featured on the Alpha Papa poster (below).

Alpha Papa featuring Norwich and CromerThe Alan Partridge film features Norfolk as a backdrop.

Many of the film's scenes were shot around Norwich market place, the largest undercover market in Europe. You can buy just about everything imaginable in this vibrant riot of colour and commotion that’s open six days a week. Nearby is the 15th century Guildhall and City Hall (look out for the film scene shot here, where Alan commandeers a car).

Later in Alpha Papa the action moves to north Norfolk, to Sheringham and then, for the denouement, to Cromer.

Sheringham is a picturesque seaside town with an easy-going charm and a fabulous steam railway – The Poppy Line - along the coast to Weybourne and then inland to Holt. It also has a good seafront museum, The Mo (nothing to do with the illustrious runner Mr Farah).

Cromer became famous as a resort in the 1880s when the railway hit town, and the Victorians and Edwardians came by the carriage-load. It was they who built the magnificent pier which plays a pivotal role in the film and has the Pavilion Theatre, where you can enjoy the last end-of-the-pier summer show in the UK.

The town has the Henry Blogg Museum, named after the town's most distinguished lifeboatman, Cromer Museum, tightly-knit streets that are a joy to amble around, and it has a first class beach that’s family friendly, and great fun whether you want to delve into rock pools, go boogie boarding or just build sandcastles.

So now you've seen the movie, come and see where it was filmed - we're very easy to get to.

We can't promise a Travelodge on the outskirts of the city but the county has plenty of great accommodation if you want to head out on the Partridge trail.

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