About Visit Norfolk
Visit Norfolk is the strategic voice of the county's visitor industry. This brand delivery vehicle, operated by Visit East Anglia, is responsible for promoting all that the county has to offer at local, regional and national levels.
It aims to develop promotional campaigns and initiatives and work with other DMOs (destination marketing organisations) to grow the county's visitor economy which supports some 61,521 jobs, 17.3% of all employment in Norfolk. The sector also supports thousands more jobs in retail, food production, culture and transport.
The visitor economy is the largest industry sector in the county, worth £3,055 billion.
Visit East Anglia won the contract to manage the development of Norfolk tourism from November 2012, following a tendering process overseen by New Anglia Local Enterprise Partnership and Norfolk County Council.
Visit Norfolk’s marketing activity is supported by local district councils, the Broads Authority, and private sector partnerships including Visit Norwich, Enjoy The Broads, Visit North Norfolk, Norfolk and Suffolk Tourist Attractions and Gt Yarmouth Tourism Business Improvement District.
One of Visit Norfolk's key objectives is to encourage all the county's tourism organisations involved in promoting Norfolk to become more self-sustaining and less reliant on public funding. This meets the Government's stated direction of encouraging businesses to become more directly responsible for tourism promotion.
Visit Norfolk within the national context
Visit Norfolk works closely with its partner organisations, regional and national bodies to promote the county. The national tourism structure is:
Visit Britain: Britain's national tourism agency, responsible for marketing Britain overseas, working with thousands of organisations in the UK and overseas. Visit Britain promotes Britain in 35 markets around the world via a range of campaigns, and also promotes the tourism industry within the UK itself. Their consumer facing website is www.visitbritain.com.
Visit England: The strategic leadership body representing the public and private sector stakeholders of English Tourism. Visit England works in partnership with Visit Britain, local and regional DMOs, and the private sector, creating a national tourism strategy, optimising marketing investment, and developing the visitor experience across England.
Visit East Anglia: A business-led, not-for-profit organisation to promote tourism across East Anglia. It is supported by some of the most successful tourism businesses in Norfolk and Suffolk, including Adnams, Africa Alive!, Banham Zoo, BeWILDerwood, Dinosaur Adventure, Flying Kiwi Inns, Gough Hotels, Norfolk Broads Direct, Norfolk Country Cottages, Suffolk Secrets and T&A Hotel Collection and Wroxham Barns. Consumer, customer and membership focussed, Visit East Anglia is managed by experts and brings a unified tourism voice to East Anglia.
Visit East Anglia is working closely with Greater Anglia, the new East Anglian rail franchise operator, and has established links with the major airports, seaports and other gateways in both East Anglia and neighbouring counties.
Visit East Anglia Limited is also supported by the New Anglia Local Enterprise Partnership (LEP) and is therefore fully aligned with the Tourism Strategy for England.