Tourism & Food: Foundations for the Future

October 7th 2013

Visit Norfolk hosted an unmissable end-of-season conference at the John Innes Centre, Norwich on Monday, October 7, 2013.

See pictures from the event at Visit Norfolk's Facebook page.

Speakers' presentations: Matthew Jones, Jenny McGee, Malcolm Bell, Tom Blofeld, Chad Shiver

See how media partners the EDP reported the conference.

The event focused on the future of tourism in Norfolk and looked at the close ties between the county's two largest industry sectors, tourism and agriculture - with food and drink bringing us together.

It was a full day of informative and engaging, short and snappy workshops and inspirational speakers, with opportunities to discuss the future of tourism and food, plus fantastic networking with peers and new contacts. Visit Norfolk's partners, including the local destination marketing organisations (DMOs), were also in attendance.

The Eastern Daily Press was the media sponsor for our conference.

See the sessions and workshops from which delegates chose here.

Sessions began at 10am, but many arrived at 9am for a superb Norfolk breakfast from many of our finest food and drink festival stands. The stands were there for lunch too - when delegates used their £5 'Bank of Visit Norfolk' vouchers to purchase their meal.

Guest speakers included New Anglia LEP chairman and Adnams chief executive Andy Wood, Norwich Research Park Chief Operating Officer Matthew Jones and Visit England Enterprise Director Jenny McGee.

Tom Blofeld of BeWILDerwood told us how he put the visitor attraction on the map, Simon Altham of Hoseasons revealed details of a YouGov survey he had commissioned, Toby Sawday of Sawdays informed us about responsible tourism, and Malcolm Bell, head of Visit Cornwall, offererd tips on how Norfolk can raise its tourism game.

Break-out sessions included social media, PR, marketing, and customer service best practice.

There were also food and health workshops, including learning about the future of food with cancer-busting broccoli and purple tomatoes.

This event was £20 for partners of Visit Norfolk and £40 for others – including £5 of coupons for lunch. Refreshments were included in the price.

Visit Norfolk is planning a Spring conference in early 2014. To express interest in being involved email us.

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