There's Nowhere Like Norfolk Autumn/Winter campaign
The Norfolk tourism industry launched its first ever Autumn and Winter campaign on October 7 to boost the out-of-season visitor economy.
For a twelve week period, Visit Norfolk began an advertising campaign on on-demand ITV Player and outdoor on rail platforms including the two London stations servicing Norfolk, Liverpool Street and King's Cross.
The unskippable advert will receive a guaranteed 420,000 views and will appear with shows such as Downton Abbey and Cornwall's Doc Martin.
The campaign concept, which promotes the idea that 'There's Nowhere Like Norfolk', was created by Norwich-based integrated marketing agency The Point.
"The objective is to raise awareness of Norfolk as a destination that's great to visit at any time of the year," said Visit Norfolk brand manager Pete Waters. "Our coast and countryside are great places to explore; you can do Christmas shopping in Norwich and our market towns; the best time to see wildlife such as seals and migrating birds is in the Winter; and our pubs, restaurants and tea rooms serve unequalled local, seasonal food and drink."
"Another big out-of-season draw is our heritage, history and culture, particularly our museums, the Thursford Christmas Spectacular, and world-class exhibitions such as Masterpieces: Art and East Anglia at the Sainsbury Centre of Visual Arts and the extended Houghton Revisited. These are things that can really help grow the visitor economy," he added.
Funding for the initiative comes from Visit Norfolk's partners, which include Visit Norwich, Great Yarmouth Tourist Authority, Broads Tourism, Visit North Norfolk and Norfolk Tourist Attractions Association as well as West Norfolk and South Norfolk district councils.
"We're thrilled to have been appointed following such a competitive pitch process," said The Point's Creative and Managing Director Ian McKinnon-Evans. "This was a campaign brief with a big ambition that demanded a simple but scalable creative idea married to a highly cost effective media solution. This win affirms our belief in the importance of great creative ideas; giving Visit Norfolk the spring board they need to begin engaging a wider audience with the county's brand."
'There's Nowhere Like Norfolk' also seeks to drive consumer traffic to the revamped visitnorfolk.co.uk website which aims to excite would-be visitors about the wide range of holiday, short break and day trip opportunities in the county.
The campaign also includes pay-per-click advertising on Facebook and Google remarketing.
You can see the 'There's Nowhere Like Norfolk' TV ad images on our Facebook page.