Get involved in tourism promotion
The opportunity to grow the visitor economy
Tourism is worth around £2.8 billion to the Norfolk economy - it is the largest industry sector, employing over 40,000 people and countless thousands more in related services. But it could be bigger.
The challenge for the Norfolk tourism industry is two-fold:
Develop a year-round visitor economy. There are things to do in Norfolk throughout the year, not just in the traditional 'season' (a word perhaps we should stop using). Norfolk is more than summer family holidays. The countryside and coast can be enjoyed at any time - Winter is the best time for birdwatching and seal-spotting. The infrastructure is here - we have superb hotels, inns, B&Bs, self-catering cottages. Attractions are investing in weather-proofing themselves. The built capital of stately homes, museums and galleries can be accessed at any time. Our food and drink offering is second to none. Promoting year-round tourism will grow employment.
Turn day trippers to stay visitors. In 2013 Norfolk attracted 36 million day trippers. Just imagine how much the visitor economy would grow if just a fraction of those could be converted to staying visitors!
Why you should support tourism
'Build it and they will come' is not an adage that works in tourism.
Potential visitors have to be told about the superb offering we have in Norfolk. They have to be excited, enticed and tempted.
A strong Norfolk brand is crucial to achieving that. That is why the county's tourism organisations work with Visit Norfolk. Together we can speak with a more focused, louder voice. Visit Norfolk amplifies the messages of our excellent destinations.
Visit Norfolk's role is to be an entry point for people curious about discovering the county, but don't know what it has. Visit Norfolk can signpost a potential visitor to the kind of break or holiday they might want - in the city, the Broads, Great Yarmouth, by the coast or in the countryside.
Join your local destination marketing organisation
Marketing of your destination in Norfolk is done at three levels: your local DMO, Visit Norfolk and Visit East Anglia. Some customers will not know about Norfolk but they want to come to the east coast - they might arrive at Visit East Anglia. Some customers will want to come to Norfolk but don't know what's here - they will enter at the Visit Norfolk level, be told about the destinations and then passed on to the local DMO. Others know exactly where they want to go and will enter straight at the local level. This catch-all activity means we have multiple opportunities to attract the potential visitor.
These are the local Destination Marketing Organisations that Visit Norfolk works with.
Visit Norfolk is NOT a membership organisation so it does not compete with the local DMOs. A not-for-profit organisation, Visit Norfolk's role is to help grow the overall visitor economy of the county. Within two clicks of being on the Visit Norfolk website a potential customer can be on the website of the local DMO.
Visit Norfolk offers huge discounts on its listings if a business has already signed up to a local DMO.
Visit Norfolk is the promotional umbrella for the whole county. As well as the website, which in 2014 attracted over 2.5 millions users, Visit Norfolk delivers monthly e-newsletters to over 4,700 Norfolk tourism businesses and to around 80,000 customers who are interested in visiting Norfolk.
Local DMOs help fund Visit Norfolk marketing, such as There's Nowhere Like Norfolk and digital films that are on the Britain is GREAT website and in a gallery on Visit Norfolk. These films have been viewed over 600,000 times WORLDWIDE!
Visit East Anglia
Visit East Anglia offers FREE membership if a business has signed up to its local DMO. Membership for Visit East Anglia enables you to reach out to 1.6 million potential visitors by listing on the visitor-facing website www.visiteastofengland.com, be part of the region-wide voice of tourism in East Anglia, receive regular e-newsletters on tourism issues and follow them on Twitter. As a local DMO member you will receive a FREE basic listing on Visit East Anglia.
They've partnered with Lloyds TSB, Ryan Hospitality Insurance, Birketts and Larking Gowen to bring you a number of exclusive discounts. From free banking, to exclusive rates on credit card transaction fees, £150 voucher for business services, a free consultation with a leading solicitor and 10% discount on hospitality insurance. In addition to this you also get the opportunity to market your business via the VEA ecomms and social media channels.
Play your part in growing the visitor economy
Your business is important to growing the overall economy and employment of Norfolk.
Visitors bring money into Norfolk, which can be invested in Norfolk and spent on local services. A pound spent with a national business goes out of the local economy in just two transactions. A pound spent with a local business stays in the local economy for five transactions.
And remember, today's visitor may well be tomorrow's investor in Norfolk.